What happens when a one-time DNA test becomes the gateway to an entire pet parent journey? This case study unpacks a bold pivot to D2C—why it was made, what it takes to win, and how content, curation, and community can turn data into daily engagement, recurring revenue, and lasting brand loyalty.

A revolution in personalised pet health is underway powered by smarter diagnostics, real-time data, and rising consumer demand. With the benefit of hindsight from human health, the pet industry has a unique opportunity to leapfrog old barriers and define the next growth frontier. Discover what it takes to lead the charge.

Closed-door breakfast for senior leaders shaping the future of pet care offering a fast-paced strategic overview of the forces transforming the global pet economy.

Insights drawn from cross-sector investment patterns, supply chain volatility, and emerging health and wellness demand curves, explore where value will concentrate next and who’s set to lead.